Zoran Kocovski

Principal Sassafraz Restaurant

Expertise and proven success in strategic planning & concept development in the food and beverage sector.

Available for consultation and support services for industry stakeholders.

Zoran Kocovski


Coming from a family of restaurateurs I was brought up in the food and beverage business helping with the family-owned Moonlight Grill restaurant. After leaving the industry to study psychology and political science at York University as well as exploring various small business initiatives I would find my way back into food and beverage with the launch of Sassafraz in 1997 - the iconic "little yellow house" in the heart of Yorkville. By establishing key relationships with the Toronto International Film Festival (TIFF) and with key stakeholders in the media, food industry and local community, Sassafraz, now approaching its 20th year has become a landmark. With a long history of celebrity guests and a consistent desire to deliver socially conscious and innovative products, Sassafraz sets the standard in premium dining experiences, cementing its reputation as one of Toronto’s truly iconic restaurants.


  • Centennial College (CSI) - Canadian Securities Course2010 - 2011
  • York University - BA in Psychology1983 - 1987